Joe's Blog

Did you join me at Impressions Expo Long Beach 2024? I'm so excited to be speaking at Impressions Expo in Long Beach on January 18th @ 9:00 am and January 20th @ 10:45am, and I'm especially looking forward to teaching the class on applique and elevated embroidery techniques. I've always been fascinated by the possibilities […]

When most merchandising professionals look at the bottom line, they shy away from using more than 1-2 mediums at a time. Case and point, the cost is what will drive their decision. Certainly I don’t blame those struggling in this economy to keep the profits high. Exploring every avenue of decorative abilities will always be […]

PUSHING THE BOUNDARIES In pushing the boundaries of embroidery techniques, high-end retail companies have set a very high bar for offshore production. The average promotional driven embroidery shop has continued to compete with these trends utilizing the same technology found all too uncomfortable in the average shop. The truth is, these techniques are easily achievable […]